inflation situation in The United Statesxo wallethas a wide economic impact, especially the rising cost of living, forcing consumers to plan and be careful when shopping. Brings a major change in consumer behavior that affects various business sectors, including the "restaurant chain" in the midst of an uncertain economic situation.
CNBC reported that The impact of high inflation Affects American consumer behavior. In the 2nd quarter of 2022, many restaurant businesses reported that In addition to the number of customers who come to use the service has decreased Customers who come to use the service often choose food items that are cheaper too.
For example, "McDonald", the US fast food chain, said that sales in many stores have declined. This is because customers, especially low-income groups, avoid eating out or, if eating, tend to choose menus that are cheap. This resulted in reduced sales of high-priced combo meals for large meals.
partly due to rising food prices due to higher costs CNN reported that McDonald's CFO Kevin Osan said: "We have been raising prices slightly but more frequently. to see the reaction of consumers.r1; In addition, new menu items that are cheaper are also released. as an alternative to customers
as well as "Chipotle Mexican Grill" fast food chain Casual American says the number of consumers coming to eat at restaurants has dropped. Especially those with incomes less than $50,000 / year. Currently, it accounts for less than 40% of the total number of customers who come to use the service at the shop.
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