H tags are header tags and normally increase and decrease the size of the font on your page. You will normally see H1, H2, H3, H4 and H5 within long posts. H tags tell the search engines what Nike Air Max Tavas Uomo the section or subsection of the page is about. You may want your main Nike Air Max 90 Mens Keyword phrase to be in the H1 and possibly H2 or H3 tags, but donr17;t stuff it if it Nike Roshe Run Uomo doesnr17;t flow naturally. Think of it like a recipe your17;re reading about how to make.
H1 is the title of the recipe
H2 is the section where you say how to prepare it
H3 would be the ingredients list, you may want to use another for the how to prepare the recipe, you could have an H4 under this one for ingredients and tools used to make it and go back to another H3 tag for how to serve the dish.
You can see an example of how different H tags and internal linking are used on a site in the screenshot below. (source)One important thing to know is that you should not use H tags out of order (skipping from H1 to H3 Adidas Yeezy Boost 350 Mujer descending but you can do it going back up). You may also want to avoid using Nike Air Pegasus 83 Mujer more than 1 H1 tag on a page. You could do H1, H2, H3, H3, H4 or H1, H2, H3, Nike Air Max 95 Mujer H4, H3, but you do not want to do H1, H4, H3, H2, H5.
NAMING YOUR IMAGES
Naming Nike Roshe Run Hombre your images means the actual name of it as you upload it to your website. You want your image name to be descriptive of the content of the post. Your17;ll also want to include an alt tag which matches or is similar to the image name. You do not want to stuff or spam either of these as that is a good way to get a small devaluation of the page. There is a place to add a title to an image, but it is debatable if that actually helps.
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